People born following the year 2000, sometimes termed as Generation Z, are the first generation to build up exclusively as digital natives. What this means is that their upbringing was closely tied within digital technology- they don’t know life without iPhones, Netflix, web 2 . 0, and even more importantly the internet. This has vastly changed the way the industry are going to be delivering video to consumers moving forward.
Both Generation Z and Millennials were raised consuming video differently than other generations. They gravitate almost exclusively towards video footage and streaming websites that range anywhere from around Facebook and YouTube to Netflix and Tik Tok. The formula for creating successful video content continues to be forever changed by these new mediums, where on-demand, short form video reigns supreme.
According to Cisco, a Fortune 100 company, nearly 82% of internet traffic globally will incorporate video content by 2022, up from 75% in 2017. Additionally, Google’s research data states that more than 70% of clients say video footage has helped them read more about an auto product they prefer to buy. Because consumer spending habits grow and peak between ages 34 and 55, this trend will continue to build as more Gen Z and Millennials enter that a long time. If we have a look at total video consumption, YouTube reaches more 18 to 49 year-olds in America than any U.S. cable network in line with Google’s chief business officer, Omid Kordestani.
So just what does this mean for all of us, a relevant video production company? It means we’re constantly staying updated on new innovative trends in video production and animation. Since it takes a split second to disappear, we’ve got to create content that catches a viewer’s eye. With over 500 hours of video uploaded every minute to YouTube, it’s more essential than ever to square out from others. Additionally, over 70% of YouTube views are stored on mobile based on Hootsuite, a social media marketing marketing company. This means we should create a compelling visual story in addition to a strong message that keeps viewers engaged using the content.
When creating animation, video, and even an audio production, it is important to keep it short and engaging. With this changing landscape, video production is starting to become more and more tightly related to consumers, and video is increasingly popular for a range of platforms. No matter what stereotypes or judgements exist about Gen Z or Millennials along with their massive shift to short form video content, they are going to soon end up being the primary age group for just a majority of all consumers.