The old cliché says “A picture may be worth a thousand words,” meaning a variety of subtle ideas, details and expression is usually communicated with simply one image. If that’s the case, just what is a video worth? Video typically contains 24 images per second and typically includes audio-music, sounds or the spoken word.

There is usually a clear technical benefit to using video more than a still image nevertheless there is much more that may be packed to a video. A video also typically contains numerous shots with a variety of actions happening on the watch’s screen.

So video will be the clear winner, right?

Well, I would reason that a certain degree of care should be taken in order speak the message properly. In other words, video can certainly be additional impactful if each of the junk is trimmed from the jawhorse. I like to think about video production as a way to convey an idea or perhaps an emotion, and that is usually associated with a story or even a brand. This may be done having a still image if desired, but there are various more options and tools if it’s accomplished with video, and I believe videos is a lot more effective. In fact, the details coming out in recent times supports that.

According to Brightcove, a cloud-based picture delivery platform, social video generates 1200% more shares than text and images combined.

It’s quite a bit less simple as grabbing your phone and pointing it at someone at the job, though. Brightcove also states that 62% of buyers are more likely to have a very negative brand perception of your brand that published a poor-quality video.

Video production provides the creators much more tools to use in order to speak the message. The subtle social interactions between 2 people, and the quiet music that crescendos in to a spectacular chorus can have far more impact in expressing the proper emotion or message. The audience is persuaded in to a certain feeling not merely by what they hear, even so the actions and story unfolding on screen, the development and continuing development of characters, or even the masterfully composed images sequenced together perfectly.